Privacy Policy

Wasatch Back Guide (“we,” “us,” or “our”) operates the website at wasatchbackguide.com and related services (the “Service”). This Privacy Policy explains what information we collect, how we use it, and the choices you have. We’ve tried to keep it plain and honest. By using the Service, you agree to this policy.

We collect the following categories of information:

• Information you provide. When you create an account, save places, submit a business or event, or contact us through a form, we collect details such as your name, email address, phone number (if you provide it), business information, and the content of your messages.
• Profile & activity. If you create a profile, we store your preferences (for example, whether you’re a local or a visitor, your home region) and the businesses and events you save.
• Location data. With your permission, we may use your device’s approximate location to show nearby places and improve recommendations. You can disable this in your browser or device settings at any time.
• Usage & device data. We automatically collect standard technical information such as your IP address, browser type, pages viewed, and interactions, to operate and improve the Service.
• Cookies. We use cookies and similar technologies for authentication, preferences, and basic analytics.

We use the information we collect to:

• Provide, operate, and maintain the Service;
• Create and manage your account and saved content;
• Respond to your submissions, inquiries, and support requests;
• Personalize discovery, including seasonal and location-based recommendations;
• Understand how the Service is used so we can improve it;
• Communicate with you about updates, features, or your submissions;
• Detect, prevent, and address fraud, abuse, or security issues;
• Comply with legal obligations.

We do not sell your personal information, and our business model is subscriptions and partnerships — not advertising.

We rely on a small set of trusted service providers to run the Service. These providers process data on our behalf and are bound by their own privacy and security commitments:

• Supabase — database, authentication, and file storage. Stores your account, profile, saved items, and submissions.
• Mapbox — maps and location features. May receive location and map-interaction data to render maps.
• Vercel — website hosting, content delivery, and privacy-friendly analytics. Processes technical request data such as IP address.
• Resend — transactional email delivery (for example, confirmations and replies). Receives your email address to send you messages you’ve requested.

We may also disclose information if required by law, to protect rights and safety, or in connection with a business transfer.

We keep your information for as long as your account is active or as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. You can request deletion of your account and associated personal data at any time.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Correct inaccurate information;
• Request deletion of your information;
• Object to or restrict certain processing;
• Withdraw consent (for example, for location access);
• Opt out of non-essential communications.

To exercise any of these rights, contact us at the address below. We’ll respond within a reasonable timeframe.

The Service is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us and we will delete it.

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Last updated” date above and, for significant changes, provide a more prominent notice.

Questions about this policy or your data? Reach out and a real person will respond:

privacy@wasatchbackguide.com

Wasatch Back Guide · Heber City, Utah